Scale Your Brand Globally. Without the Complexity
Seamtra provides the unified infrastructure to launch and dominate Marketplaces Sales through one automated engine. We act as your global Merchant of Record (MOR), we assume full accountability for the technical, tax, and compliance layers of your business; to allow you focus on the brand.
Where Brand Storytelling Meets Operational Precision
The modern brand journey is about more than just moving products, it’s about storytelling at scale.
Seamtra was built to ensure that your brand’s resonance isn’t lost in the noise of marketplace complexity. Our mission is to make global growth feel effortless by bridging the gap between creative vision and commercial reality.
We position your brand at the epicentre of a generational shift in retail. With the UK online beauty market growing at 7% annually and the fragrance sector poised to exceed £2B by 2029, the window for premium brands to secure a dominant market position is now.
We empower founders to reclaim their time. While your team focuses on innovation and building community, Seamtra provides the "Merchant of Record" framework and automated engine that fuels your expansion. From first-click discovery to final-mile delivery, we provide the stability and strategy that allow premium beauty and fragrance brands to scale with confidence, authority, and longevity.
BRANDS
We’re onboarding brands with strong category relevance and clear international potential, positioning it to scale across multiple regions through a unified marketplace strategy. By connecting the brand to high‑value audiences in the UK, EU, and US, we’re enabling it to tap into trusted retail environments, trend‑driven platforms, and premium destinations, all supported by a single operational ecosystem that accelerates growth and amplifies visibility
MARKETPLACES
Through our ecosystem, brands gain access to the world’s most influential marketplaces, from UK leaders like Debenhams, ASOS, and John Lewis, to European powerhouses such as Zalando, Åhléns, BOL, and the OTTO Group, and U.S. giants including Ulta Beauty, Nordstrom, Macy’s, and Bloomingdale’s. Our network blends heritage, scale, premium positioning, and trend‑driven reach, giving brands immediate exposure to millions of engaged customers.
INTEGRATIONS
Our technology provides a single, streamlined integration that connects brands to every marketplace in our ecosystem. Product data, pricing, inventory, and orders flow through one centralised system, eliminating operational complexity and ensuring consistency across regions. This unified approach allows brands to activate new markets quickly, maintain real‑time accuracy, and scale without the friction of multiple technical builds.
WAREHOUSING
We offer centralised warehousing that consolidates stock into one efficient hub, enabling faster fulfilment, simplified replenishment, and consistent service levels across all connected marketplaces across the UK, EU and US. By holding inventory in a single location, brands reduce operational overheads while gaining the flexibility to serve multiple regions from one controlled, optimised environment. We act as the SOR/MOR on behalf of your brand.
CROSS BORDER EXPANSION
We enable brands to scale internationally through coordinated cross-border operations, without the need to build region-specific infrastructure. By aligning marketplaces, fulfilment, and regional requirements within a single operational framework, Seamtra helps brands expand into new territories with consistency, control, and confidence - while maintaining a reliable customer experience across markets.
Plan a roadmap to success
Debenhams, ASOS, and John Lewis represent three of the UK’s most influential marketplace channels, each offering distinct strengths for brands looking to scale.
Debenhams brings heritage and mass‑market reach, blending its 1778 legacy with Boohoo Group’s digital‑first model to attract both loyal shoppers and a younger, trend‑driven audience.
ASOS delivers unmatched scale and global relevance, serving 22 million active customers and 195 million monthly visits with a highly engaged, fashion‑forward demographic supported by a robust international fulfilment network.
John Lewis Marketplace adds a premium, values‑led dimension, giving sellers access to one of the UK’s most trusted retail brands and a quality‑focused customer base that prioritises design, sustainability, and service.
Together, these platforms offer complementary routes to growth, from trend‑driven scale to heritage trust to premium curation, forming a powerful foundation for UK market expansion.
Zalando, Åhléns, BOL, and the OTTO Group collectively form one of the strongest marketplace ecosystems in Europe, offering brands access to scale, trust, and regional depth.
Zalando leads with 51 million active customers and a pan‑European reputation for fashion and lifestyle, giving partners seamless entry into diverse markets through its powerful infrastructure and broad appeal across luxury, and beauty.
Åhléns adds Scandinavian credibility, combining heritage with modern retail expectations and a loyal Nordic customer base that values quality and design.
BOL strengthens reach across the Benelux region as one of the most established e‑commerce platforms, known for its wide assortment and high customer trust.
The OTTO Group rounds out the landscape with deep penetration in Germany and Central Europe, offering brands access to a mature, high‑spending audience through one of the continent’s most respected retail groups.
Together, these platforms provide a comprehensive route into the EU, blending scale, localisation, and strong consumer trust to support sustainable, multi‑market growth.
Ulta Beauty, Nordstrom, Macy’s, and Bloomingdale’s together form a powerful and diverse U.S. marketplace ecosystem, giving brands access to scale, premium positioning, and deeply loyal customer bases across beauty, fashion, home, and lifestyle.
Ulta Beauty leads with 44 million loyalty members and a trend‑driven, beauty‑obsessed audience, offering emerging and established brands a high‑engagement platform backed by strong omnichannel reach and streamlined onboarding.
Nordstrom brings a premium, highly curated environment with around 40 million monthly visits, ensuring partners align with its elevated standards while benefiting from the retailer’s reputation, loyal shoppers, and integrated services.
Macy’s extends one of America’s most iconic retail names into a marketplace model with over 41 million active customers and billions of annual site visits, giving sellers broad national reach supported by promotional tools and loyalty integration.
Bloomingdale’s adds an aspirational, luxury‑leaning dimension, offering access to a discerning audience through a selective, design‑led marketplace that prioritises quality and brand alignment.
Together, these platforms provide complementary routes into the U.S. market, from mass‑reach beauty to premium fashion to luxury lifestyle, enabling brands to scale with credibility, visibility, and strong consumer trust.
Expanding internationally through SEAMTRA gives brands seamless access to the world’s most influential marketplaces across the UK, EU, and US, all through one unified ecosystem.
In the UK, platforms like Debenhams, ASOS, and John Lewis offer a blend of heritage trust, trend‑driven scale, and premium curation, enabling brands to reach millions of loyal and style‑conscious shoppers.
Across Europe, Zalando, Åhléns, BOL, and the OTTO Group provide deep regional penetration, from pan‑EU fashion leadership to Nordic design‑led retail and Benelux and DACH market dominance.
In the US, Ulta Beauty, Nordstrom, Macy’s, and Bloomingdale’s collectively deliver access to vast, highly engaged audiences across beauty and luxury, from mass‑reach loyalty ecosystems to premium and aspirational retail environments.
By connecting these marketplaces through a single operational layer, SEAMTRA removes the complexity of multi‑region expansion. Brands gain one integration, one data flow, and one scalable infrastructure that unlocks global reach while preserving local nuance. The result is a frictionless route to international growth, enabling businesses to activate trusted retail channels, tap into diverse customer bases, and scale across continents with speed, consistency, and confidence
HOW IT WORKS
CENTRALISED STOCK
We consolidate all inventory into a single, optimised hub that feeds every connected marketplace. This centralised approach streamlines replenishment, reduces operational overheads, and ensures consistent fulfilment performance across regions, allowing brands to scale efficiently.
ONE INTEGRATION
Brands connect once through a unified integration that powers product data, pricing, inventory, and order flow across all marketplaces. This removes the complexity of managing multiple technical builds, enabling rapid activation, real‑time accuracy, and seamless expansion into new markets.
GLOBAL REACH
Through a single ecosystem, brands gain instant access to leading marketplaces across the UK, EU, and US. This network blends heritage retailers, trend‑driven platforms, and premium destinations, giving brands immediate reach into millions of engaged customers worldwide without additional integrations.
CENTRALISED RETURNS
All customer returns are routed through our centralised returns network, ensuring fast processing, unified reporting, and a consistent customer experience across every region. This simplifies reverse logistics while maintaining clarity and control for the brand
ACCOUNTABILITY
Seamtra manages the entire operational layer, from integrations and compliance to fulfilment, and performance. By taking full accountability, we remove friction and complexity, allowing brands to focus on product, storytelling, and growth while we handle the execution end‑to‑end.
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