Secure Your Place on Europe’s Premier Fashion and Beauty Ecosystem.

Zalando is the undisputed leader in European online retail, serving over 50 million active customers across 25 markets. Since the launch of its dedicated Beauty category, the platform has become a critical destination for premium UK brands looking to tap into a market where beauty sales are projected to grow by 20% annually. With Zalando’s "Connected Retail" model, brands are no longer just sellers; they are part of a curated lifestyle experience that prioritises high-frequency shoppers and high-basket values.

Success on Zalando requires navigating a highly structured pan-European ecosystem. Seamtra simplifies this entry by centralising marketplace operations, automating inventory and order flows, and simplifying cross-border selling. Through a single platform, brands gain clearer operational control while managing the scale and technical complexity Zalando requires. Our infrastructure ensures brands can trade efficiently while maintaining consistency across regions, protecting the high standards of service that European consumers expect.

Zalando operations are supported through Seamtra’s Marketplace Enablement and Marketplace Integrations, providing a structured approach to regional marketplace selling at scale.

Engineered for Performance Across 25 Territories

Zalando is one of the world’s most established marketplaces, offering a sophisticated "Partner Program" that requires absolute technical synchronisation. Success in the competitive beauty sector requires structured operations, accurate data, and reliable fulfilment at scale to meet Zalando’s strict international service level agreements, including their specific packaging and return standards.

Seamtra’s framework is built for brands that refuse to settle for average. We support brands operating on Zalando with the operational framework needed to manage volume, complexity, and growth confidently. With Seamtra, you can scale your presence across the European retail landscape, ensuring your data remains accurate even as your international order volume accelerates.

The Seamtra Zalando Ecosystem

Total Marketplace Enablement

  • Marketplace Onboarding: Professional setup and operational setup to launch your brand within the Zalando Partner Program .

  • Catalogue Management: Listing structure and ongoing catalogue management designed to maintain brand integrity across diverse European languages and tax jurisdictions.

  • Unified Operations: Centralised inventory and order flow management that prevents overselling and protects your "Partner Performance" score.

  • Ongoing Support: Continuous marketplace operations and support to ensure your brand trades efficiently and effectively across the UK and Europe.

What Your Brand Gains

  • Operational Control: Maintain total operational oversight of your brand’s international presence from a single point of truth.

  • Reduced Complexity: Eliminate manual complexity and let our automated engine handle the heavy lifting of cross-border marketplace management.

  • High-Volume Visibility: Gain crystal-clear visibility into high-volume operations across Europe’s premier fashion and beauty destination.

next steps

Explore how Cross-Border Expansion supports EU marketplace growth, or see how brands scale across Europe in our Case Studies